Submitted by Richard on December 24, 2003 at 4:14 PM

In a recent PDF file uploaded on the WWE corporate website, the company uploaded a list of “Frequently Asked Questions” for investors. When the question came up: "What was the reason for the brand extension?" WWE's official answer was as follows:

"The brand extension has enabled WWE to create two separate and distinct television shows that would provide the opportunity to develop and establish new WWE Superstars. The RAW and SmackDown! brands each have a touring company, thereby enabling us to increase the number of international live events yet lower the number of events at which each of our Superstars performs. Fewer events extend the careers of existing talent while provide more exposure to new talent. As well, there is the further opportunity to develop more pay-per-view events and distinctive consumer products. The company is considering increasing the number of pay-per-view events to 14 in fiscal 2005."

For those wondering, there is nothing at all about the recent rumors concerning Lita posing for a shoot with Playboy Magazine at this time.

Big RAW Face Turn Upcoming? + Ultimo Dragon Quitting WWE!

[Sources: WrestlingObserver.com & 1Wrestling.com]